Fashion · Lyvida Original
Media As A Tool to Grow Your Fashion Business
Don’t just build a fashion brand. Build an audience you own.
This masterclass is a complete media usage guide for fashion entrepreneurs. It is designed to change how you think about your business—shifting from just running a clothing label to operating like a powerful media channel and content creator.
Bernard GarbyFashion commentator, presenter and digital content creator→Episode 1 · 11 min · Free with a Lyvida account
The New Rules of the Game
Who it’s for
Emerging designers
Your product is strong, but your brand still feels like a best-kept secret.
Brand owners
Too much of your growth depends on platforms and algorithms you don’t control.
Modern creatives
You want to become a trusted voice instead of simply posting more content.
What you’ll learn
Media as a Tool to Grow Your Fashion Business is a Lyvida masterclass by fashion commentator Bernard Garby for emerging designers, brand owners and modern creatives.
- Understand how power has shifted across fashion media
- Know where legacy fashion media still carries influence
- Create content designed to earn attention and participation
- Build direct relationships with your audience instead of relying on rented platforms
- Lead with value-first storytelling instead of constantly pushing a sale
- Make organic, paid and partnership growth work together
- Build stronger relationships with editors and creators
Ideas from the masterclass
Attention is now part of the business model.
A product alone isn’t enough if nobody knows the story around it. Bernard shows how to earn that attention, and how to keep it.
Own your audience.
Don’t build entirely on rented platforms.
Owning your audience
Earn attention first. Then earn the sale.
Lead with value instead of constantly pushing a sale.
From the masterclass
Don’t just tap into culture. Contribute to it.
From the masterclass
Visibility is not the same as advocacy.
From the masterclass
Curriculum
The lessons
Stream every lesson on demand, at your own pace. Episode 1 is free with a Lyvida account, and every lesson is included in membership.
Your instructor
Bernard Garby
Fashion commentator, presenter and digital content creator
- Named in Media Week's 30 Under 30 in 2024, as Luxury Client Development Manager at Hearst UK.
- Presenter, host and fashion content creator.
- 415K followers on TikTok.
- 61K followers on Instagram.
LyvdCircle
The learning doesn’t end with the lesson.
Continue exploring the ideas in LyvdCircle, Lyvida’s community forum. Ask questions, exchange perspectives and learn alongside people interested in the same things.
Join LyvdCircle freeConversation startersConversation starters from the masterclass
Fashion · Bernard GarbyIf Instagram disappeared tomorrow, how much of your audience could you still reach?Bring it to LyvdCircle →Fashion · Bernard GarbyIs your content creating temporary attention or building an audience you own?Bring it to LyvdCircle →Fashion · Bernard GarbyWhat can a small fashion brand still gain from legacy media?Bring it to LyvdCircle →Membership
One membership. A world of expert-led learning.
Every membership comes with a 14-day money-back guarantee.
LyvdCircle is free to join. Membership adds every masterclass, streamed on demand. How membership works →
Hear Bernard explain it.
Your first episode is free.
Membership opens soon. Start with Episode 1 free today.