Privacy Policy

Lyvida is operated by Lyvida Ltd.

For the purposes of UK and EU data protection law, Lyvida Ltd is generally the “controller” of your personal information. This means we decide why and how your personal information is used.

This Privacy Policy applies when you:

• Visit www.lyvida.com.
• Create a Lyvida account.
• Subscribe to a Lyvida membership.
• Purchase or receive a gift membership.
• Watch Lyvida classes, trailers, lessons or video content.
• Join or participate in LyvdCircle.
• Interact with instructors, community features, comments, polls, live sessions or discussions.
• Contact us for support.
• Sign up for emails, waiting lists, updates or events.
• Interact with Lyvida, campaigns or forms.
• use any future Lyvida mobile application or related digital service.

This Privacy Policy does not cover third-party websites, platforms, payment providers, social media platforms or services that we do not control.

We may collect the following types of information.

Account information

This may include:

• Name.
• Email address.
• Password or authentication details.
• Username or display name.
• Profile image, if you choose to add one.
• Membership status.
• Subscription plan.
• Account preferences.
• Language, region or communication preferences.
• country or approximate location.

Payment and transaction information

When you purchase a membership, class, gift membership or other paid service, payment may be processed by third-party payment providers such as Stripe.

We may receive limited transaction information such as:

• Subscription type.
• Payment status.
• Billing amount.
• Billing country.
• Renewal date.
• Cancellation status.
• Payment failure status.
• Invoice or receipt information.
• Partial card details such as last four digits, where provided by the payment processor.

We do not intend to store full card numbers on Lyvida systems. Payment card details are handled by our payment processor.

Platform usage information

We may collect information about how you use Lyvida, such as:

• Classes viewed.
• Episodes started, completed or saved.
• Watch time.
• Search activity.
• Pages visited.
• Community features used.
• Membership plan selected.
• Referral links used.
• Instructor attribution links used.
• Device type.
• Browser type.
• Operating system.
• Approximate location based on IP address.
• Technical logs.
• Error reports.
• Login activity.
• Performance and diagnostic information.

This helps us improve the platform, measure engagement, protect the service and understand what members value.

LyvdCircle community information

If you use LyvdCircle, we may collect and process:

• Posts, comments, replies or reactions you submit.
• Questions you ask.
• Poll responses.
• Community profile information.
• Reports or moderation requests.
• Messages or other interactive content, where those features are available.
• Participation history, badges or contribution indicators.
• Moderation history where relevant.

Please do not post information that you would not want relevant members, moderators or Lyvida team members to see.

Communications with us

If you contact us, we may collect:

• your name and email address;
• the content of your message;
• attachments you send us;
• support history;
• feedback, complaints or requests;
• technical information needed to resolve your issue.

Marketing and preference information

If you sign up for updates, we may collect:

• Email preferences.
• Consent status.
• Campaign interactions
• Unsubscribe status.
• Referral source.
• Interests you share with us.
• Event or waiting-list preferences.

Cookies and similar technologies

We may use cookies, pixels, tags, SDKs and similar technologies to operate the site, remember preferences, measure performance, improve the platform and support marketing where permitted.

Some cookies are necessary for the platform to work. Others, such as analytics or advertising cookies, should only be used where legally permitted and, where required, with your consent.

Our Cookie Policy explains the cookies we use and how you can manage your choices.

Lyvida focuses on wellness, beauty, fashion, confidence, identity and transformation. These topics can sometimes involve personal or sensitive matters.

We do not ask you to provide medical records, diagnosis information, biometric information, religious beliefs, political opinions, sexual life information or other sensitive personal information.

You should avoid posting sensitive information in LyvdCircle or sending it to us unless clearly necessary. If you choose to share sensitive information through the platform, we may process it only as needed to provide the service, protect users, moderate content, respond to your request, comply with legal obligations or enforce our Terms.

Lyvida is not a medical, clinical, therapeutic or emergency service.

We collect information:

• Directly from you, when you create an account, subscribe, post, comment, contact us or complete forms.
• Automatically, when you use the platform.
• From third-party service providers, such as payment processors, analytics providers, authentication providers or email platforms.
• From public sources, where relevant and lawful.
• From referral links, affiliate links or instructor campaign links, where applicable.

We use personal information to:

• Create and manage your account.
• Provide access to classes, videos, membership benefits and LyvdCircle.
• Process payments, subscriptions, renewals, invoices, refunds and gifts.
• Personalise your experience.
• Save your progress, watch history and class preferences.
• Really recommend relevant classes, topics or community experiences.
• Operate, maintain and improve the platform.
• Test, diagnose and improve performance.
• Investigate bugs, errors or technical issues.
• Provide customer support.
• Communicate service updates.
• Send marketing communications where permitted.
• Manage referrals, promotions or instructor attribution.
• Moderate LyvdCircle and protect the community.
• Detect fraud, abuse, security risks or misuse.
• Enforce our Terms of Service.
• Comply with legal, regulatory, tax and accounting obligations.
• Defend or exercise legal rights.

Where UK GDPR, EU GDPR or similar law applies, we rely on one or more lawful bases.

Contract

We use personal information where necessary to provide Lyvida services you request, including account access, memberships, classes, subscriptions, payments and support.

Legitimate interests

We may use personal information where we have a legitimate business interest, provided your rights and interests do not override that interest. This may include improving Lyvida, measuring performance, securing the platform, preventing fraud, understanding engagement, moderating community spaces and communicating important service updates.

Consent

We rely on consent where legally required, such as for certain marketing communications, non- essential cookies or specific optional features.

You can withdraw consent where consent is our lawful basis.

Legal obligation

We may use personal information where necessary to comply with legal, tax, accounting, regulatory, consumer protection, safety or law-enforcement obligations.

Vital interests

In rare circumstances, we may process information if necessary to protect someone’s life or physical safety.

We may share personal information with trusted third parties where necessary to operate Lyvida.

These may include:

• Payment processors.
• Hosting and cloud infrastructure providers.
• Video hosting and streaming providers.
• Analytics and performance tools.
• Email and communication providers.
• Customer support tools.
• Authentication and security providers.
• Bug-reporting and diagnostic tools.
• Professional advisers, including lawyers, accountants and insurers.
• Regulators, courts, law enforcement or public authorities where required.
• Business partners involved in referrals, instructor attribution or service delivery, where appropriate.
• Potential buyers, investors or corporate partners if Lyvida undergoes a business transaction, subject to appropriate safeguards.

We do not sell your personal information.

We do not intend to sell LyvdCircle member content to third parties for advertising or AI training.

Lyvida classes may feature instructors, experts, creators or partners. If you interact with instructor pages, referral links, campaigns, live sessions, comments or Q&A features, we may process information needed to manage attribution, engagement, support and platform improvement.

We do not give instructors unrestricted access to your private account information.

Lyvida may use technology, analytics or AI-assisted tools to improve search, recommendations, moderation, support, content organisation, accessibility, research and platform quality.

Where we use AI-assisted tools, we aim to do so responsibly and proportionately.

We do not intend to make decisions about you that produce legal or similarly significant effects solely by automated means without appropriate safeguards.

We do not intend to use private LyvdCircle member posts to train public third-party AI models.

If we introduce material AI features that affect how personal information is used, we will update this Privacy Policy where required.

Lyvida may use service providers located outside the United Kingdom, European Economic Area, United States or your country of residence.

Where personal information is transferred internationally, we aim to use appropriate safeguards, such as adequacy regulations, standard contractual clauses, the UK International Data Transfer Agreement or other lawful transfer mechanisms.

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

• How long you have an account.
• Whether you have an active subscription.
• Legal, tax or accounting requirements.
• Support or complaint history.
• Payment and transaction records.
• Security and fraud-prevention needs.
• Whether information is needed to establish, exercise or defend legal claims.

If you delete your account, we may retain limited information where required by law, for legitimate business records, dispute resolution, fraud prevention, safety, moderation history or legal compliance.

Community posts may be deleted, anonymised or retained depending on the context, technical feasibility, moderation obligations and legal requirements.

Depending on where you live, you may have rights over your personal information.

These may include the right to:

• Access your personal information.
• Correct inaccurate information.
• Delete personal information.
• Restrict processing.
• Object to processing.
• Withdraw consent.
• Request data portability.
• Complain to a data protection authority.
• Challenge certain automated decisions, where applicable.

To exercise your rights, contact us at hello@lyvida.com.

We may need to verify your identity before responding.

Paid memberships and gifts are currently available in the United States only; the United Kingdom and the European Union are coming soon. Visitors from other locations may create a free account.

If you are located in the United States, certain state privacy laws may give you additional rights depending on where you live and whether those laws apply to Lyvida.

These rights may include the right to:

• Know what categories of personal information we collect.
• Know the purposes for which we use personal information.
• Know the categories of third parties with whom we share personal information.
• Access personal information we hold about you.
• Request correction of inaccurate personal information.
• Request deletion of personal information.
• Opt out of the sale or sharing of personal information, where applicable.
• Opt out of certain targeted advertising, where applicable.
• limit the use of sensitive personal information, where applicable.
• Not be discriminated against for exercising privacy rights.

Lyvida does not intend to sell your personal information.

Lyvida does not intend to sell private LyvdCircle member content to third parties.

Lyvida may use analytics, cookies, pixels or similar technologies to understand platform performance, improve our services, measure marketing effectiveness and provide relevant communications, subject to applicable law and your available choices.

If we introduce advertising, targeted marketing, referral attribution, instructor attribution, affiliate tracking or similar technologies, we will aim to provide appropriate notices and choices where required.

To exercise privacy rights, contact us at hello@lyvida.com.

We may need to verify your identity before responding to a request. If you use an authorised agent to make a request on your behalf, we may request information confirming that the agent is authorised to act for you.

Where a specific law does not apply to Lyvida, we may still choose to respond to reasonable privacy requests as part of our commitment to trust, transparency and member respect.

You can unsubscribe from marketing emails by using the unsubscribe link in the email or contacting us.

Even if you unsubscribe from marketing, we may still send service-related messages, such as payment confirmations, account notices, security alerts, policy updates or important platform information.

You can manage cookies through our cookie banner, cookie settings and your browser settings.

Where required by law, we will ask for your consent before using non-essential cookies or similar tracking technologies.

You should be able to reject non-essential cookies without being prevented from using core Lyvida services, unless a cookie is strictly necessary to provide the service.

Lyvida is intended for adults.

Unless we clearly state otherwise, you must be at least 18 years old to create an account, subscribe or participate in LyvdCircle.

We do not knowingly collect personal information from children under 18 without appropriate consent or legal basis. If you believe a child has provided personal information to us, please contact us.

If Lyvida later decides to offer services to younger users, we will need to update our policies, safety design, privacy settings and age-appropriate protections.

We use reasonable technical and organisational measures to protect personal information.

However, no digital service is completely secure. You are responsible for keeping your account credentials confidential and for notifying us promptly if you believe your account has been compromised.

Lyvida may contain links to third-party websites, social platforms, payment services, partner pages, instructor pages or affiliate links.

We are not responsible for the privacy practices of third parties. You should review their privacy policies before providing information to them.

We may update this Privacy Policy from time to time.

If changes are material, we will take reasonable steps to notify you, such as by email, in-platform notice or website update.

The latest version will always be available on our website.

For privacy questions, requests or concerns, contact:

You may also have the right to complain to your local data protection authority. In the United Kingdom, this is the Information Commissioner’s Office.